I don’t know anything about marketing or branding other than read in banded about in the media and on forums however I’m going to be self-publishing in a few months time so I thought I’d start now and share my experiences on the blog. It’s more a brainstorming exercise for me too.
The first word that comes to mind it having a strategy. The dreaded S word that basically means I need to have a long term plan. So I have a number of work-in-processes written with a romance/women fiction slant. Mostly relationships and I I’d love to self publish these.
However having spent a long time on Scribophile hanging out with successful self-publishers on the forums (not real life), I realised that writing a good book or even a rubbish one isn’t the end of the road. One still needs to bring it the reader and if one don’t want to it disappear and sink without a trace amongst the millions of books on Amazon, iBooks, Kobo, Smashwords – then one need a plan.
I need to have a basic mission or objective. As silly and unobtainable as it sounds, I want to hit a bestseller’s list. Preferably Amazon’s top 100. Yeah, it’s out and I said it. I’m dreaming big. I want my book to be on that list. I don’t care if its the Chinese Amazon, American Amazon or UK Amazon. I want my book to be on that list. I don’t even want to be on the sub genre list. I want main.
So not humble at all but it’s a goal and something to look to. Not sure which book, but hopefully at some point. This is why it’s a strategy – a long term goal.
So that’s my dream or rather in business-speak my long term objective and goal. Some people want to write good books, some people want to change to world, I just want to sell enough books to hit the bestseller’s list.
Neatly summarised: My primary goal, objective and mission is sell enough books to hit a recognisable bestseller’s list.
How does that fit into branding and marketing? I don’t know. I just read I needed to have a goal, mission and objective first. You may ask what is my purpose. Well it’s pretty simple. My purpose as a writer to write books however my long term goal is to hit a best seller’s list.
Why do I write books? It’s something I like to do, and having toiled away at Scribophile getting my work critiqued, I hung out with ambitious writers who were taking this seriously and doing well. I was merely writing until I stumbled across the idea and notice that I too could take my writing to another level. To sell to the general public.
I’m not really interested in traditional publishers unless it comes my way. So my ambitions and dreams grew. Now here I am, trying to feel my way through all this.
So now you know my purpose, the reason why I write and my long term objective.